Altafibra
Altafibra
Altafibra
Launching 2020
2019
2019
Altafibra is a brand new b2b broadband provider operating initially in the Italian market but with their eyes set globally. At Roll Studio I lead a project that saw us develop a brand identity and user experience for the brand.
01 | Building an Identity
01 | Building an Identity
01 | Building an Identity
Our first job was to create a brand identity that would disrupt the stagnant Italian broadband market. Our client knew that their product would be truly revolutionary for customers but we needed to define a brand strategy that would allow them to break the status quo.
The resulting identity is unashamedly bold. It’s all about disruption and supporting the change-makers who want to improve their businesses.
02 | A strategic approach
02 | A strategic approach
02 | A strategic approach
The Altafibra offering is a premium product – They have some of the fastest fiber connections in Italy. Through our research, we quickly realised that there was also an opportunity to offer a best in class customer experience.
03 | Finding a package
03 | Finding a package
03 | Finding a package
We designed a single page solution that would allow users to quickly see package availability and info directly from the home page.
04 | Signing up
04 | Signing up
04 | Signing up
In Italy signing up for broadband often requires a user to sign physical paperwork amongst other things. We worked with Altafibra to design a 100% digital process including an ID verification via mobile phone and digital document signing.
We got the sign-up process down to 5 steps and less than 5 minutes.
Email: timrjanes@gmail.com
Digits: +44 (0)7780115536